Ballroom dancing versus everyday conflict :: essays research papers

Good Morning/Afternoon Mr. Strathdee and fellow English scholars, today we take a journey into the world of ballroom dancing. Ballroom dancing, although not a dance of individualism, it also rebels against the label of conformity often thrown at it. Our task was to compare the documentary ‘Absolutely Ballroom’, and the movie ‘Strictly Ballroom’. To properly undertake our task we were compelled to lose ourselves in the plots, music and techniques used in both films. Both show us the highs and lows of songs, elaborate dance routines, lavish costumes, and outlandish characters. We watch as the plot weaves between drama and romance, while demanding the audience understand the importance of freedom and defying all bonds to achieve your dreams and ultimately victory in the face of all that opposes you. The plot of â€Å"Absolutely Ballroom† is admittedly a little boring; however it has some relevant points that we find ourselves being able to relate to within the documentary, holding our attention throughout the half an hour it ran for. â€Å"Absolutely Ballroom† was based in the town of Ystrad fawr, population 10 000, where ballroom dancing is lame and disco is the in thing. Within this quaint little town there is thirty-two female ballroom dancers; none with a male partner. A group of eight courageous young teens set out to find eight male partners. They succeed. The question is which ones would stay? Be who you are; not who someonelse tries to make you. This is the theme of â€Å"Strictly Ballroom†. It’s a story of two young people, Scott and Fran, and their fight to be individuals and free to do and be who they feel they truly are. They forsake tradition and family to dance their own steps together at the Pan-Pacific Grand Pix. In the documentary ‘Absolutely Ballroom’, many techniques are used to entice the audience to continue to watch their presentation of reality television. The first aspect is the songs they use. To be truly effective, as this documentary was, the songs must fit perfectly so that the audience subconsciously is listening, but consciously is observing the images on screen and don’t missing out on any important information which may detract from the story – line. A documentary technique obviously favored in this production was real life action footage, or unobtrusive camera. In all the interviews staged, you don’t see the camera or hear the questions being asked. A lot of the footage filmed is of the dancers’ feet, floor shots and aerial shots.

Building an Ethical Organization Essay

In April 2010, the newly formed The Center for Sexual Abuse/Assault Recovery will open their doors. According to the U. S. Department of Justice (2009), a sexual assault happens once every two minutes. The victims of these assaults need a safe place to turn for assistance. Currently there is no centrally located center for these victims. As the director of the Center for Sexual Abuse/Assault Recovery, I believe we will be able to fill the current void in the community, by offering various services currently scattered throughout the community under one roof. The Center for Sexual Abuse/Assault Recovery will be operated by a non-profit organization and will have the capability to offer clients counseling, legal advice, educational programs, and much more. The Center for Sexual/Assault Recovery will serve any victim of sexual assault as well as those close to the victim that may also be affected by the assault, or can aid the victim in recovery. By offering additional programs to the entire family we are able to establish a support system for the victim, while also assisting those who may need a better understanding of what the victim may be going through before, during, and after treatment. It is the center’s goal to provide the best care to those who enter our center; treating all clients confidentially, fairly and with respect; allowing access for everyone to all programs offered. According to Campbell (2008), â€Å"Rape victims encounter significant difficulties obtaining help from the legal, medical, and mental health systems, and what help they do receive can leave them feeling blamed, doubted, and re-victimized. As a result, survivors’ post-rape distress may be due not only to the rape itself but also to how they are treated by social systems after the assault. (para. 40) The Center for Sexual Assault/ Abuse Recovery will provide the services needed to assist victims at every step of recovery as well as any possible legal proceedings. This is something that I do have firsthand knowledge of. I was raped from the tender age of six through the age of fourteen when I married my husband to get away from home. Back then there was no help for victims. When I went to the Chattanooga, Tennessee Police Department with my accusations my parents were brought in and told to take me to a psychiatrist. I was then taken home and beaten so bad I could not attend school for a month because of the bruises. Increased risk of sexual revictimization in women previously sexually assaulted in childhood, adolescence, or adulthood is a phenomenon now well-documented in the literature (Classen, Palesh, & Aggarwal, 2005; Collins, 1998; Gidycz, Hanson, & Layman, 1995; Krahe, Scheinberger-Olwig, Waizenhofer, & Kolpin, 1999; Messman-Moore & Long, 2000), yet limited research has examined mechanisms underlying increased risk. Both child sexual abuse (CSA) and adult sexual assault (ASA) are related to posttraumatic stress disorder (PTSD; Briere & Runtz, 1987; Seedat & Stein, 2000), and researchers have also found a strong relationship between PTSD and sexual revictimization (Arata, 2000; Bolstad & Zinbarg, 1997;Boney-McCoy & Finkelhor, 1995; Ullman & Brecklin, 2002). Substance use (problem drinking and/or illicit drug use) is also associated with risk of sexual revictimization (Abbey, Zawacki, Buck, Clinton, & McAuslan, 2003; Greene & Navarro, 1998; Koss & Dinero, 1989; Rich, Combs-Lane, Resnick, & Kilpatrick, 2004; Ullman, 2003). PTSD and substance use may be outcomes of revictimization, although this is unclear from past research, most of which is cross sectional. Therefore, women who experienced sexual victimization both as a child and as an adult may experience more PTSD symptoms and more substance use compared to women who experienced only adult sexual victimization. To resolve the ambiguity of these relations, CSA, PTSD, and substance use (problem drinking, illicit drug use) were examined as possible predictors of sexual revictimization in female ASA survivors over the course of one year. Some research suggests that CSA leads to revictimization, which in turn leads to PTSD symptoms (Arata, 2000; Nishith, Mechanic, & Resick, 2000; Schumm, Hobfoll, & Keogh, 2004). Thus, revictimization as an adult might reignite the squeal of earlier assault experiences. Most studies on which his hypothesis is based were cross-sectional, however, and PTSD could have been both a consequence of and a risk factor for revictimization. Thus, longitudinal research is required to shed light on this issue. In fact, two longitudinal studies have identified PTSD as a risk factor for sexual victimization. Acierno, Resnick, Kilpatrick, Saunders, and Best (1999) found that a diagnosis of PTSD increased women’s risk for ASA, while Noll, Horowitz, Bonanno, Trickett, and Putnam (2003) found that PTSD symptoms mediated the relationship between CSA and subsequent revictimization. However, these studies examined only predictors of revictimization and not predictors of PTSD. The relationship between sexual victimization (either as a child or adult), PTSD, and revictimization may form a feedback loop such that sexual victimization leads to PTSD, which in turn increases the risk of revictimization and subsequent increased PTSD symptoms, etc. Thus, the present study utilized a longitudinal design to explore the relationships between CSA, PTSD, and revictimization in a large community sample of female ASA survivors. It is predicted that CSA would be related to more PTSD symptoms and that more PTSD symptoms would be associated with greater rates of revictimization. In spite of the growing volume of research on rape (Koss, 1985, Russell, 1983), there have been several reasons why psychologists do not know more about the effects rape has on its victims. Many of the experiences do not meet the criteria for societies’ typical rape that is assumed to occur (Burt, 1980, Koss and Burkhart, 1989). Victims will not disclose their assault experiences until years later (Williams, 1984, Williams and Holmes, 1982). Societal attitudes are more negative towards victims of acquaintance rape and view stranger rape as the more serious assault (Tetreault and Barnett, 1987). Most research indicates that both acquaintance and stranger rape have a similar impact upon the victims (Koss, et al, 1988). The center will be open 24 hours a day for emergency services with regular counseling services Monday through Friday, 9:00 a. m. – 7:00 p. m. A toll-free hotline will be operated by professional counselors, 24 hours a day for anyone seeking guidance, reporting abuse, or just needing a counselor to talk with. If an incident is reported, the victim will be offered the services of a victim’s advocate. If they choose to have an advocate, the advocate will escort the victim to the hospital, police department, and any court appearances if the case warrants it. A rape victim is also sensitive to the advocates’ attitude. One has to have the courage to listen to the patient’s story. The person giving care has to be calm and compassionate and in a pertinent manner have an opinion on the situation, as well as to tell the victim that he/she is innocent of the incident. The patient can be calmed and comforted by saying that seeking help and care was the right path to take. Being an advocate for rape victims is not an easy task. The person has to have empathy, a caring heart, and a strong will. In addition to general counseling to victims and their families, The Center of Sexual Assault/Abuse Recovery will offer confidential pregnancy and sexually transmitted infection testing to anyone who wishes to receive it in the days and months after an attack. Additional counseling services will be offered, if needed, once the testing is complete. There is a group of qualified staff to offer the client legal advice and support in the event they are not able to obtain legal services. Individuals who are victims of this type of crime are susceptible to post traumatic stress disorder (Tolin & Foa, 2006). These individuals need to be shown they do not have to go through this fight alone. From counseling to prosecuting, someone will be standing with them providing the support system needed. For this reason the center will recommend victims receive immediate and regular counseling. Another important support service we will offer is weekly support groups. Participation will be voluntary, and different groups will be offered to match different levels of support needed. Getting the community educated and involved will lower the number of sexual abuse instances. The center will organize awareness events and platforms, concentrating on educating residents on the evidence of abuse as well as presentations on ways to prevent abuse and provide self-defense classes. The entire staff at The Center for Sexual Abuse/Assault Recovery believe by educating, empowering and creating awareness of sexual abuse/assault in the community we will not only reduce the number of victims, but the center will also be a success. The mission of The Center for Sexual Abuse/Assault Recovery is to provide a peaceful and fostering setting for the recovery of sexual assault victims, their families, friends, or any significant other of the abuse/assault survivor; while promoting awareness of the problem within the community. Specially trained staff will defend, instruct, and counsel, clients and their friends, families, or significant others. Providing equal treatment, with respect to the individuality of each case; and safeguarding the privacy of victims will be the highest importance. The staff will reflect the director’s caring, compassionate, and ethical nature; This emphasizing to clients and the community that the center will operate in an ethical manner with zero acceptance for any behavior that can be seen as unethical, or dishonest. The Center for Sexual Abuse/Assault Recovery and its staff will do everything within their authority to provide clients with a safe and supportive environment. The center will be staffed by well-educated and experienced professionals in their respected field of counseling, educating, or event planning; all working together in assisting victims to overcome the abuse. The community will be kept aware of the center’s motive through the use of a well published mission statement, media articles, and community awareness events. Lee and Bourdage (2009) states â€Å"that an organization that puts in place a value statement will have more ethical and moral behavior from its employees; staff members will line up personal values with organizational values if those organizational values are made known and visible for all employees to see†. The Center for Sexual Abuse/Assault Recovery has worked with all staff members, volunteers, and a diverse group of community leader to develop the following values statement: â€Å"All staff and volunteers of The Center for Sexual Abuse/Assault Recovery shall abide by practices that are in agreement with appropriate laws and with ethical values that reflect a high level of proficiency. The Center for Sexual Abuse/Assault Recovery will serve the community with integrity, respect, and dignity. Clients will be encouraged and empowered by the staff’s positive, empathetic, and compassionate behavior. This values statement will motivate ethical behavior and allow the entire staff to take ownership of it because; every staff member had a part in its creation. In addition, behaviors that are in accordance with the value statement will have a positive influence on others. In an effort to encourage positive behaviors that line up with the value statement, and remind staff members of the significance of values, one staff member will be recognized for his or her values behavior at the monthly staff meeting. In the event the values statement is not followed disciplinary actions will be in place. The values statement, along with the mission statement, emphasizes high moral ideals within the organization. Inspiring a transformation, fostering hope, uniting professionals, and assisting those whose paths we cross become stronger, more empowered individuals will be accomplished by the center’s professional staff. These individuals will become stronger and be able to lead a more productive life instead of having the experience rule their lives. They will be able to hold their heads up high.

Education for All Essay

Higher Education has left behind the image of an American college population featuring predominantly young men and women from affluent, well connected families. Being a college student myself at age 50, I notice the diversity in student demographics. College represents a new beginning for those who have been affected by the recent economical changes all over the country but mostly in California. The visibility of nontraditional students earning a degree while raising families is commonplace. The availability of financial aid, scholarships, and federal loan programs has opened collegiate doors for students of all income levels and cultural backgrounds. I had many reservations in regards to entering the education arena so many years after graduating high school. I had concerns that I would not be able to pass an entrance exam. In the article â€Å"College Entrance Examination Board† in the Encyclopedia of Education, Second Edition, The College Examination Board is the body that creates the nationally recognized college entrance exam referred to as the Scholastic Assessment Test or SAT which is taken by one million students annually and is required for admission by many four year colleges and universities (372). According to the â€Å"Assessment Requirements† article on the website, California Colleges, most California Community Colleges require a placement assessment test to accurately place students in appropriate classes based on each individual’s level of ability. After taking the placement test for Mt San Jacinto Community College, I was amazed at the simplicity of the test itself. However, my reading and comprehension is still college level and unsurprising to me since I have been out of school since 1979, the test showed that I would require some remedial math and grammar. Since becoming a student in a California college I have become aware of several things. According to the Postsecondary Education Commissions article â€Å"Admission and residency requirements† on the website California Postsecondary Education Commission, by law all California Community Colleges are required to admit any California resident who graduated from high school. In addition, community colleges may admit individuals who have not graduated but are over 18 years old and can benefit from the instruction offered. The Commission article further states California Community Colleges serve 1. million students every year and a California resident may attend any community college campus in the state. According to article â€Å"California High School Exit Examination,† on the website California Department of Education, in California all high school students must pass a test to earn a high school diploma, the test itself is called the CAHSEE. I further investigated this exam, and found another article referring to the CAHSEE called â€Å"Help with the California High School Exit Exam† on the website San Diego County Office of Education. In which the San Diego County Office of Education outlined the components of the CAHSEE exam. I was absolutely amazed. The test covers the curriculum of the courses I was placed in after taking the placement test at Mt San Jacinto Community College. I understand the placement of someone who has been out of school for over 30 years, but what I absolutely do not understand are the amount of students in the same classes as I am who are fresh out of high school. Something is definitely wrong. I have discovered that California Community Colleges are the melting pot for students that didn’t make it in high school and now are taking up space in the largest education system in the state. In fact, with the budget cuts in the State of California affecting class availability in the community colleges, obtaining the necessary classes for every student’s educational goal is challenging. I received an email from Enrollment Services at Mt. San Jacinto Community College, titled â€Å"Policy Changes Effective Summer 2012,† its content disturbed me. Basically, it is limiting the number of times each student can take a class to receive a passing grade. That means that the student can take up to three semesters and receive financial aid, take up desk space, trying to pass a class that before this change, the class could be taken more than three times to achieve a passing grade. This policy was adopted by the Board of Governors of the California Community Colleges to â€Å"ensure that as many students as possible are provided the opportunity to access a postsecondary education†. There is a gap between exiting high school and entering community college. There are Adult Education Centers in every community and these schools should be utilized for those students who don’t have college level reading comprehension skills. There should be a referral source and a retesting arrangement for students that cannot read. This has been the most frustrating element of returning to college. The students that for whatever reason did not finish high school and do not have adequate reading comprehension skills should not take up space in the higher education arena. A bridge needs to be created to assist these individuals to integrate them into college. The assessment placement test places students below 10th grade reading and comprehension abilities in remedial courses. Community colleges are providing classes that are not college level, which takes away classroom availability for students moving towards a degree, or certificate program. Class availability is a twofold problem, the number of student trying to enroll in college that don’t have the college level skills and the students enrolling in college trying to obtain their undergraduate courses to transfer to a four year college or university. The remedial classes I took my first semester back to college did not count towards my college units needed for a degree. However, it was difficult to register for these classes due to the infrequent availability and the number of students trying to register for these same courses. There is a huge benefit to the student taking these classes. Not only does it improve reading comprehension and math skills, but it teaches note taking and encourages better study habits. Ultimately these two things are greatly important to being successful in college. Using the community Adult Education Centers for Basic English, math or English as a Second language is part of the solution. The next would be to change the community college entrance â€Å"Accuplacer Test† to a more sophisticated â€Å"Entrance Exam† geared towards college level ability. Not only would this make more class rooms available at the community college level but increased class availability for the type of classes meeting the specific needs of the student. In the article by David Olson â€Å"Education is key theme of Riverside White House summit† from The Press-Enterprise, the percentage breakdown of persons with a bachelor’s degree is 13 percent Hispanic, 31 percent white and 50 percent are Asians (A1+). Olsen further states that nearly half the Inland area’s residents and 60 percent of its school children are Hispanic and lag far behind their classmates in educational achievement (A1+). This is greatly attributed to the language barrier. English as a second language does not carry college degree units. I believe that students who need this type of instruction could receive it just as well in an Adult Education setting. According to the article by Joanna Lin, â€Å"Expanding access to education,† in The Press-Enterprise, the Riverside Unified School District, introduced a state wide ballot initiative that would give students unrestricted access to publicly funded courses (A1+). This initiative would not limit the access to the courses by Zip code. The courses are known as the A-G requirements, required by California State University and University of California for admission. Having access to these undergraduate courses through the Riverside Virtual School is another solution for the overcrowding at community colleges. Lin further states that access to these courses could be through the student’s high school or through any publicly funded school. The type of classes could be online, classroom based or a blended model of both (A1+). According to the article â€Å"Budget Cuts Affect California Community Colleges† on the website Purpose of Education, a state budget cut is affecting more than 21,000 college students in California. Students that would have enrolled in a California State College are now seeking undergraduate courses at the community college level. Due to the overcrowding in the community colleges this student population is having a difficult time accessing their classes. According to Lin’s article in The Press-Enterprise, the Riverside Virtual School would assist in making undergraduate courses available. Lin further states this initiative calls on the State of California to modify its school financing to funding based on courses completed rather than on average attendance allowing multiple institutions to split funding for the same student (A+). It is my belief that in trying to help students whose educational ability is less than the criteria necessary to achieve success in community college, the Department of Education is denying the caliber of students who have the ability to achieve a degree and give back to society in the fashion that supports higher education. Utilizing Adult Schools is a solution for this problem. Every person has a right to education; California law regarding the right to everyone over 18 years of age can enroll in a community college and receive an education is a proactive and positive contribution to the betterment of society as a whole. My argument lies within the parameters of the assessment process. I believe that all students entering community college should have college level reading comprehension and basic math skills. If a student is not able to read at college level then the student should be referred to the Adult Education Center in his or her community to receive remedial instruction and then referred back to the college for re-assessment testing. This process would allow a greater availability of classes to students that already possess these skills and reduce the overcrowding as well as the financial strain on California Community Colleges as a whole. Those students that are serious about furthering their education will do whatever it takes to accomplish their goal. The demographic of the country is changing, along with it the need of the Department of Education to rise to the challenge. Education is mandatory for success for anyone. It is my belief that with the types of alternate education for undergraduate courses outlined in Lin’s article â€Å"Expanding access to education† and utilizing the community Adult Education Centers for remedial education, any student would be able to successfully obtain a degree. Not only obtain a degree but be able to do it in a more expedited fashion, which would benefit society as a whole.

Holt Renfrew Essay

Executive Summary Holt Renfrew, is high-end retail chain for designer fashions and cosmetics that imports their products from Europe, Asia and USA. They are facing some challenges regarding the size of their current warehouse and inventory levels. The warehouse is not big enough to accommodate all their inventory and as such goods are always scattered everywhere. They are also finding it difficult to track their orders, due to the fact that they do not have an updated Enterprise Resource Planning (ERP) system to help them track these orders. They follow up over the phone which is never accurate. For this reason, they hardly how much goods are coming in and what to expect at a particular time. This has also created an issue of stock outs. These issues need to be addressed to ensure customer order fulfillment. Different  options have been made available to help Holt Renfrew address these issues which are improving the physical structure of the warehouse by installing mezzanines, outsourcing warehousin g to a third party or building/leasing a new warehouse, modernizing their distribution process and human resource reallocation. Upon review of the different options, the most favourable one for the company would be to install mezzanines. By installing mezzanines, the physical layout of the warehouse will be increased and it will create more room for inventory. The new available space will accommodate the extra products, usually scattered on the ground as well as the ones that are usually sent to the secondary warehouse where unsold goods are kept. This will enable the company shut down the secondary warehouse and save that extra cost of leasing, since the newly installed mezzanine will now owned by the company. This will save the company a total cost of $540,000 per year that is used to lease the secondary warehouse in Mississauga. A proper and updated ERP system will also need to be installed for the company to keep track of their inventory records. The human brain is never as effective as machines when it comes to record keeping. This will produce accurate records so that the company knows exactly what to expect, how much to expect at any given time and will be able to provide equal storage bins for the products. This will solve the issue of clustered merchandizes scattered everywhere, causing health and safety hazards. Once these strategies are implemented, Holt Renfrew will enjoy continued substantial growth and business sustainability because they will now be able keep track of their inventory and store them accordingly. There will no longer be the issue of stock outs and customer fulfillment will be at the highest level. They will also be able to increase profit, while maintaining and increasing their market share. Situational Analysis Holt Renfrew is a high-end Canadian retail chain based in Toronto, Ontario. It was founded in 1837 as a hat and fur shop and is owned by The Wittington Group, headed by Canadian business leader Galen Weston. Tony is a new employee and will have to prepare a detailed plan that will identify the major steps he intended to take in his new position. He will do this well because new employees are more likely to introduce radical change into an organization than old employees. Peak sales for the company are in  March/April, July/August, and November/December but used publicity campaigns for promotion. This meant more advertising cost and less sales for Holt Renfrew for half of a year. There is need for marketing and sales improvement. The company has approximately 3,000 suppliers but only 1,000 are used in a typical year. Secondary warehouse was used to store items that were not sold in the store which is a huge waste of a whole 60,000 sq. ft. facility. There is no need for that additional facility since it increases direct and overhead costs. It should be eliminated. The DC is cluttered with merchandise everywhere, under conveyors and scattered across aisles. Tony considered three strategies: improving the physical structure and process flow in the distribution center, the modernization of distribution systems and business processes, and to reallocate human resources. He had to obtain goods from the companies international suppliers and quickly distribute them to their stores within Canada to gain competitive edge. It will be dangerous not to do anything about the issues the company is facing. Even though the company will save a little cost by doing nothing now, it will have long term effects because if they keep dissatisfying their consumers by not delivering their orders on time because of the issue of stock outs, and no space to put inventory, they will have a reduced market share, which is not good for any company. Recommendation It is my recommendation that mezzanines be installed in the current warehouse. This is the best option because it is the most cost effective, least expensive and less time consuming. Tony estimated that the cost of installing a 20,000 sq. ft. mezzanine to accommodate the inventory is $1 million dollars, which is much less than the cost of leasing/building or outsourcing. The current activities of the warehouse will not be disrupted and the geographical location will not shift. There will be no additional cost of marketing any new location and the mezzanines will be engineered to Holt Renfrew’s specs. Another important consideration is ownership, it will be owned and operated strictly by Holt Renfrew. Once there is a mezzanine installed and more room to store inventory, health and safety concerns will be reduced because the products will be stored perfectly. Tactical Improvements A project team should be set up that will oversee the installation of the mezzanines over the period of installation. Mezzanines should be bought from ArcForce Mezzanines. They are manufacturers of this product which makes their own price cheaper than most other dealers. Their skilled staff will assist the project team from the project conception through completion with insight, experience and engineering integrity. The design engineers will customize any steel mezzanine storage system to meet Holt Renfrew’s warehouse requirements. Once purchased, work should begin immediately and installation should get started. After the installation is complete, management will need to constantly follow up and inspect the mezzanines regularly to ensure it is utilized effectively, and maintained. Conclusion Holt Renfrew has faced several issues regarding their stock keeping unit. This has led to stock outs, delivery inconsistences and lack of space in the current warehouse due to bad record keeping. However, from the recommendation given above, this issue will be resolved but not completely, giving the warehouse enough room to store their inventory. Once the mezzanine has been installed, the next action plan should be to get an up to date ERP system that will enable the staff keep proper record and track of their inventory. If the mezzanines are built and there is still no proper track kept, the issues will not be solved completely. They will still be unsure of their inventory supplies. The complete solution will be to install the mezzanines and then immediately after, update the ERP system. Bibliography Ivey Case Study- Holt Renfrew. (2012) StudyMode.com. Retrieved from http://www.studymode.com/essays/Ivey-Case-Study-Holt-Renfrew-937118.html Hi-Cube Blog (2013). All about Structural Mezzanine. Retrieved from http://blog.hicube.com/blog/bid/280503/All-about-Structural-Mezzanine ArcForce Mezzanines (n.d). Custom Steel Industrial Mezzanines -Direct from the Manufacturer! Retrieved from http://www.arcforce.com/default.htm

Decision Making Essay Example | Topics and Well Written Essays - 750 words

Decision Making - Essay Example It is a general assumption that consumers are easily swayed by proper channels of communication when it comes to marketing. The best method of communication to consumers is through advertisement. Advertisement will give an organisation a clear perspective of the market reaction towards their goods. Advertisement provides marketing strategists with a large population of consumers to please. However, a large consumer population to lure requires a lot of information depending on the consumer demand. Consumer demand is by far the best thing to understand when plotting a marketing strategy. Consumer demand requires an organisation to understand the requirements and needs of its target market. According to Ferrell & Hartline (2010) the lack of understanding one’s consumer requirement is the worst weakness an organisation can have in the marketing front. He further argues that consumers’ preferences should be the first priority in designing a marketing strategy. Lack of unders tanding one’s consumers is the most significant barrier in coming up with a marketing plan or designing. This paper will highlight the disadvantages the unknown factor in consumer requirements has on the marketing strategy of an organisation. It is usually a general assumption that marketing department holds the most importance when it comes to pushing sales and increasing the customer population. In all marketing departments, there should be a set aside team which does a marketing research on consumer requirements. With a known consumer preference, it becomes easier when the designing part of a marketing strategy. Firstly, all marketing strategies revolve around pleasing the target market. With this as the considered factor it is only logic to make the presentation of advertisements very appealing to consumers. Consumer preferences in advertising range from the method used in advertisement, channels used in marketing, the timing of advertisements and most importantly sinceri ty. That is; the advertisement should match the real product. With all these demands, a market research for preferences is advised (Ferrell & Hartline, 2010). Methods of marketing include digital advertisement or the use of sales people. Depending on the target market different consumer prefer different modes of advertising. It is usually a general consumer feeling that digital advertising is the most appropriate method. Apart from the consumer preference consideration, digital advertisement is appropriate for many organisations. This is because it reaches a much greater environment, it is easier to plan and implement and the cost is relatively low. The use of sales people seems to bug many individuals since they feel they invade their personal space. Depending on people’s activities during the day, the use of sales people may face great opposition from consumers. Consumer preferences also revolve around timing. Timing mainly affect digital advertisement since it depends on t he audience it reaches out to (Rantanen, 2005). He also argues that morning and daytime advertisement are likely to get a less audience compared to advertisement aired during the night. Researches indicate that night time advertisement slots are usually expensive compared to the day time slots. This is an indication that the general consumer market prefers and is easily exposed to night time digital advertisement. With increasing demands for advertisement channels it is also preferred that organisations do a market research on the best channels the

HISTORY Essay Example | Topics and Well Written Essays - 750 words - 5

HISTORY - Essay Example The aim of Grady was to develop a dynamic and prosperous country. After the fire accident in the year 1864, the city of Atlanta raised to a much beautiful and bold city. Since then, leaders like Grady wanted America to be one among the best countries in the world. He wished the New South to be a united and democratic place. The main aim of Grady was to bring a nation where people had the freedom to express their views. He wanted to bring about a change in the history of America. This was made possible since southern nation changed to a nation with more freedom. Grady aspired to make New South a place with diversity. Since agriculture was the only form of occupation, it did not yield much of an income. Then Grady wanted the people to work in all the fields like the people of Northern nations. (Grady 1890).He wanted to indulge people in all sorts of industries and improve their standard of living. Grady encouraged the public to invest in capital funds which will improve the financial status of the country. Another aim of Grady was to improve the industries so that job opportunities would increase. Grady wished to abolish labor unions and slavery. This was ruining the people of America. Another major aim of Grady was to remove racism and treat everyone as same. He strived hard to put an end to racism. Due to racism, many Americans and African-Americans found it difficult to work in the industries. A high rate of difference was prevailing in the industries which led Grady to abolish racism. African-Americans were not given opportunity to work in the industries were Americans were working. After a struggle Grady managed to change this situation. Blacks were also treated as other Americans. His dream of bringing blacks into â€Å"New South† came true. This gradually led to the improvement in the lives of slaves. Many people were living in the South as slaves’ pre and post war. (Grady 1890).Grady freed the slaves from the Southern job market. He initiated a

Analysis of an Advertisement Essay Example | Topics and Well Written Essays - 1000 words

Analysis of an Advertisement - Essay Example It has been observed for a long period of time that there is more information that audience derives from the advertisements presented by the media than the common outward message that is displayed to the casual eye. Advertisements, similar to any other forms of communication, functions best when they strike the desires of the audience. The general ambience of the advert is that which triggers excitement from the audience. The advert exhibits a world of happiness that eliminates technological strain with the introduction of a multitasking device (Barnet and Bedau 138). The mood created by the advert is majorly depicted through the use of a variety of colors which may be attributed to the universality of the device. The employment of a variety of colors in the advert draws the attention and feelings of a majority of the audience who may have different tastes and preferences as regards colors (Barnet and Bedau 143). The advert also creates a mood of acceptance of the product on display by exposing much more than the customers may have in their expectations. This has been achieved through revealing a number of features besides the primary ones that appear on the screen. This paints an image of an extra ability of the device to perform much more operations in a better and a more efficient manner. In addition to the use of colors to attain the attention of the audience to the appealing product, there is also the use of many symbols and signs which depict or make communications to the target audience (Barnet and Bedau 165). ... for a long period of time that there is more information that audience derives from the advertisements presented by the media than the common outward message that is displayed to the casual eye. Advertisements, similar to any other forms of communication, functions best when they strike the desires of the audience. The general ambience of the advert is that which triggers excitement from the audience. The advert exhibits a world of happiness that eliminates technological strain with the introduction of a multitasking device (Barnet and Bedau 138). The mood created by the advert is majorly depicted through the use of a variety of colors which may be attributed to the universality of the device. The employment of a variety of colors in the advert draws the attention and feelings of a majority of the audience who may have different tastes and preferences as regards colors (Barnet and Bedau 143). The advert also creates a mood of acceptance of the product on display by exposing much more than the customers may have in their expectations. This has been achieved through revealing a number of features besides the primary ones that appear on the screen. This paints an image of an extra ability of the device to perform much more operations in a better and a more efficient manner. In addition to the use of colors to attain the attention of the audience to the appealing product, there is also the use of many symbols and signs which depict or make communications to the target audience (Barnet and Bedau 165). With the roles these symbols and signs play in the advert, they have a remarkable impact on the general perception of the product on advert. Such symbols include those standing for the feature like facebook (f), yahoo (Y!), Google (g), the image of an envelope for text and